Back in September of 2006, I had an allergic reaction to something I ate at Della Femina restaurant in East Hampton. A day or so later I wrote a blog post titled, Itchy Hands and Feet. With 126 comments, it is by far the most commented upon blog post ever on OTBKB. It was posted on my old grey, black and orange site that was hosted on Typepad.

It was a very brief post, about 100 words. But it seemed to resonate with many who have itchy hands and feet for one reason or another. Here’s an excerpt from that post:.

“I had a weird allergic reaction and I have no idea what caused it. My hands and feet itched under the skin. My right eye got swollen and my nasal passages got stuffed up. I had a hard time swallowing and was generally very uncomfortable.

The itching on the palms of my hands and soles of my feet was probably the worst part of it…”

For years, this little post was the TOP Google hit for “Itchy Hands and Feet”. In the last year or so, a bunch of pharma companies figured that out and must have bought the words “Itchy Hands and Feet” so they are now higher ranking then we are.

It isn’t the top hit anymore because a lot of pharmaceutical companies are doing Pay Per Click for “Itchy Hands and Feet.”

Why not. It’s smart Search Engine Optimization.