Looks like Brownstoner and Atlantic Yards Report are having a field day trashing last night’s Blogfest and me. Brownstoner wasn’t even there. He didn’t go on principle and is basing his reporting on Norman Oder’s blog post. Here Brownstoner really gives it to me:
An email we received a few weeks ago described a program whereby bloggers would be given a Flip video camera and some other Absolut swag in return for blogging and tweeting about the new brand of vodka. A number have done so and we’ve yet to see a single instance of disclosure; nor has the event’s organizer, Louise Crawford of Only The Blog Knows Brooklyn, been forthcoming about the backroom deals. (Here‘s where she should have mentioned the payola deal.) This wasn’t just a matter of a company donating some booze and getting to hang their banner in return; there’s nothing underhanded about that. It was a full-fledged sell-out with paid-for but undisclosed editorial pimping.
Brownstoner doesn’t think I adequately disclosed that Absolut gave me a bottle of vodka and a Flip camera in return for a posting about the stoop life. Obviously Brownstoner isn’t against sponsorship or advertising but “promotional blog posts and tweets for remumeration that are not identified as such.”
I couldn’t agree with him more.
I NEVER posted or twittered a promotional blog post about Absolut. Nor do I plan to. Yes, I posted about Blogfest but always mentioning that the event was sponsored by Absolut.
The piece I wrote that appears on my blog and on Absolut’s Facebook page is about my definition of the stoop life. It’s a moody piece about life on Third Street, watching my kids grow and hearing the second plane hit the second tower on 9/11.
I never mention anything about Absolut in the story. In the intro I wrote:
When Absolut Vodka, in honor of the release of Absolut Brooklyn and their collaboration with the Brooklyn Blogfest, asked me to write a post for my blog about the stoop life, this is what came to mind…
Maybe I should have been more specific about the Flip camera and the bottle of vodka but I still wasn’t writing anything about the vodka (or even the event).
I have to admit I wear a lot of hats these days and the last few months have been consumed with organizing Blogfest, a broken ankle and a root canal (and working, being a mom and all the rest). If I was remiss about disclosing my getting a $129.99 Flip camera on Monday, June 7, 2010 I apologize for any confusion that might have caused.
As to the $29.99 Vodka bottle that came a couple of weeks ago: Hugh took a sip but I didn’t. I haven’t been in the mood for vodka lately. In fact, I’m not much of a vodka drinker (more of a white wine person).
In the swirl of activity that went into the Blogfest planning I barely paid any attention to the “Ask Letter” they sent and the “swag” items they were giving out. I don’t feel obligated to do anything on their behalf. I see how it could be miscontrued as payola but that was the last thing on my mind. I know that might have been careless but I was really busy planning Blogfest.
One more thing: Norman Oder’s accusation that the bloggers on the panel and those included in the Blogs Aloud section were chosen by Absolut is patently ridiculous. Norman Oder never suggested that the panelists and those included in the Blogs Aloud section were chosen by Absolut. I misunderstood. The following bloggers are good writers and that’s why they were included in Blogs Aloud: Luna Park Gazette, Brooklyn Mabel, A Year in the Park, The Murder Book, The Audacity of Pope, Clinton Hill Chill, Bed Stuy Banana, Old First, Miss Masala, Brooklynometry, The Writer and the Wanderer, Pardon Me for Asking, A Cake Bakes in Brooklyn, Found in Brooklyn, A Brooklyn Bachelor, Callalillie, The City Birder.
Finally, I agree that having a sponsor at Blogfest commercialized the event. It was a gamble that I was willing to take. I also knew that I would learn a lot from the experience. Whether or not it was a good choice remains to be seen. But it was an adventure and I’m always up for one of those.
–Louise Crawford