Yogo Monster really looks like a franchise. Or maybe a franchise wannabe. Fancy counters, machines, wall paper on the wall. Cool plastic chairs. Very design-y.

“So is this a franchise?”

“No, it’s the first store. We hope it becomes a franchise.”

“It’s the first store?”

I have to admit, I was surprised to hear that. Somehow I thought it was a store in Manhattan or something.

“Who owns it?” I asked.

“A Korean man,” he told me. “When I first came here I thought it was a yoga place. Yogo. You know, Park Slope; I figured it was a yoga place.”

I thought that was funny. He asked me if I’d like to try the yogurt. “Blueberry or original?” he asked. “We also have a swirl of both flavors.”

“I’ll try the swirl,” I said. He handed me a tiny cup with blue and white frozen yogurt. Very tasty.

“A lot of people like it better than the other place,” he pointed in the direction of Tastee Delite. “They don’t like the yogurt over there.

I didn’t think they had yogurt there.

“Oh, is this diet?”

“Well, it’s low-fat, healthy. It tastes like yogurt,” he said.

Indeed it does. And the calorie count isn’t bad. And they’ll put all kinds of high and low calorie toppings on it like M&M’s, fruit, Cheerio’s, gummy bears, you get the idea. A woman was peeking into the store as I left.

“They’re giving out tastes,” I said. She smiled and sauntered in.