This from New York 1:

The logo of Glad Products Co. – famous for its trash bags – is being splashed across thousands of sanitation trucks in a first of its kind deal with the city.

The 22-by-28-inch signs – considered by city officials to be more of a public service announcement than a commercial advertisement – read: "Glad: New York City Tough. Keep NYC Clean."

Vito Turso, a spokesman for the city Sanitation Department, said Glad donated 125,000 white 30-gallon trash bags and $7,500 to Keep America Beautiful, the national nonprofit organization dedicated to litter prevention and beautification.

Both the bags and the money will be funneled to cleanup programs in the city, Turso said.

In return, the city will place the Glad sign on 2,200 sanitation trucks and 450 mechanical brooms. The signs hit the streets yesterday and will be up through Jan. 31.

"It’s good for New York City because it helps us with a corporate sponsor to get our message out there about keeping New York City clean, and, in fact, because it’s already clean, making it even more beautiful," Turso said.

Turso said the department considers the agreement a "pilot program."

"We’ll gauge whether it was successful and determine whether we can go forward with something like this on a larger scale," he said, adding that other corporations have expressed interest.

David Kellis, a spokesman for Oakland, Calif.-based Glad, described the signs as "great exposure" for the city. As part of the deal, Glad "ambassadors" will have the honor of traveling with the sanitation truck at the end of the Macy’s Thanksgiving Day Parade.

"We’re glad to help," said Kellis, who sheepishly admitted the pun is intended.

Kimberly Spell, a spokeswoman for the city’s Marketing Development Corp., said the city will be exploring similar deals in the future.

"There are lots of opportunities for corporate partnerships throughout N.Y.C.," she said. "And we evaluate each proposal to determine what is in the best interest of the city."

New Yorkers offered mixed reaction to the latest corporate branding campaign.

"If it keeps our taxes down, I’m fine with it," said Laura Campagnino, 34, who lives on the upper East Side.

Ena Shed, 33, an office manager for a psychiatrist, said "It is stupid."

"There’s advertising everywhere. What is the purpose?" she said. "We have enough on billboards, train stations, buses. Now, on garbage trucks?"

Emilie Trautmann, a free-lance writer, said she thinks Glad and sanitation trucks are a perfect New York match.

"I use Glad bags to pick up after my dog," she said. "It seems appropriate."