This from the New York Times’

Back in 1977, the year Microsoft registered its name as a trademark and a state-of-the-art Apple
II had a full four kilobytes of memory, the “I Love New York” campaign
began with television commercials that featured its catchy, singable
theme.

Now “I Love New York” has finally moved into the
digital world. And the Empire State Development Corporation, the state
authority that oversees the campaign, hopes the online push will get
people to really love New York this summer.

The “I Love New York” Web site (www.iloveny.com) was retooled in the spring. Now the corporation has added a page (www.iloveny.com/getoutoftown)
aimed at last-minute vacationers from downstate New York and from
Toronto who do not want to deal with the troubles of flying this
summer. The new page lets them find vacation packages that they can
drive to. (Not all the destinations on the page are upstate. Long
Island and Westchester County are also among the choices for
destinations.)