The city is spending $1 million on an advertising campaign intended to help prevent car and bike accidents on the streets of New York.

"Avoiding a crash comes down to one simple action: LOOK"

The ad will appear on bus shelters, taxi tops, phone kiosks, and
buses in English and Spanish this fall.

In the past ten years, 225 cyclists were killed and 3,462 additional
cyclists were injured on the streets of New York. 

That sucks.