Lessons Learned at the Brooklyn Flea

Reclaimed Home had a mediocore first day at the Brooklyn Flea on opening weekend and she writes about it on her blog.

My mistake? I thought people would want a finished product. I made sure to bring only clean, refurbished handmade items. And I charged for them. But I think many people were looking for the bargains. I know that’s what I do.

But Reclaimed Home had a new plan of action. For yesterday’s Brooklyn Flea, she decided to bring lots of small, junky items priced to sell. “I’m going to display them, all dusty and sh*t and price them at less than $20,” she wrote on her blog.

No word yet as to whether she had a better day.

The article in the New York Times’ Style section on Sunday about the Flea mentioned that there was some griping about the prices at the Flea.

The gripes, and there were a few, ran mostly along the same lines: too many crafts, too obvious a curatorial hand, too expensive, not enough junk. “I think the criticisms came from people who felt the balance tipped too much toward crafty people,” said Mr. Demby, and it was certainly the case that the Brooklyn Flea was oversupplied with vendors contributing to the worldwide glut of cleverly silk-screened canvas totes. “But we went to market with the people we had, to paraphrase Donald Rumsfeld,” he added. “It’s evolving. We plan to be there for a very long time.”

It’s quite amazing how much publicity this new flea market is getting. Then again, it’s the first Flea Market to be run by an urban blogger (John Butler of Brownstoner) and a former speech writer for a Brooklyn pol (Eric Demby).

No doubt, Sunday’s stats will be on Brownstoner Monday morning. Check out New York Times’ reporter Guy Trebay’s interactive media presentation about the Brooklyn Flea.

2 thoughts on “Lessons Learned at the Brooklyn Flea”

  1. from her site : “Last week we reported that we did ok-but-not-great on the inaugural Brooklyn Flea weekend. Well, our tweaking worked! We doubled our intake by offering smaller, less expensive items (read: flea market “junk”).”

  2. Hey, thanks for keeping track of me! Yesterday I doubled what I did the first day and it was mostly thanks to the “cheap junk”!

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