Friday morning the ribbon will be cut as Barney’s Co-Op opens on Atlantic Avenue (near Court Street), their first new location in five years and their only location in Brooklyn.

The pricey (they call it mid-range) fashionista paradise is obviously optimistic that despite the economic climate (and their parent company’s debt problems) Atlantic Avenue’s mix of middle-Eastern food specialty shops, Urban Outfitters and Trader Joe’s, is right and ready for high end clothing, shoes, accessories, jewelry and cosmetics from established and emerging designers like Marc Jacobs, Alexander Wang, Zero and Cornejo, Thom Browne, Phillip Lim, Crockett and Jones, Rag and Bone, Wendy Reed and the Barney’s house brand, Barney’s NY.