Coming soon to a space on Seventh Avenue between 4th and 5th Streets in Park Slope: King of Cupcakes. The expensive-looking, well-designed signage has the look of a national chain. Their single-page and uninformative website says they’ve been in existence since 1979.

It does say that they’ll be selling cupcakes, of course, cookies, pies, pastries, bagels, gelato and “the best damn coffee in Brooklyn!”

I like their attitude.