Even before I walked into Fashion East, a new casual women’s clothing shop on Lincoln Place in Park Slope, I heard the strains of an electric guitar. When I opened the door I saw that the owner was actually practicing on a cool looking yellow electric.
Musician Aleksandar Torovic, who harks from Belgrade originally, lived and worked as a musician in LA for ten years but moved to Brooklyn because “I was looking for a change of seasons,” he told me.
He plans to get back into the music in Brooklyn but for now is enjoying his brand new stint as the owner of a woman’s clothing store.
“I like making someone look good for not a lot of money. They’ll come back because they look better. Everybody wins,” he said.
The shop, which opened two days ago, currently has a nice variety of cotton sundresses and skirts for under $80. Torovic and his partner designed the space on a shoe string with lots of style. They plan to have an opening party and possibly some musical events coming up.
What could be better – clothing store by day, musical salon in the evening? For now, Torovic will be serenading shoppers with his guitar. It certainly adds to the atmosphere of his tiny clothing shop.
This is a great idea. I really love it when apparel and music blend together to create another unique style. I think each has its own great personality and they could come together to be a great looking fashion statement.