New Mom Website from Former Cookie Editor

Pilar Guzman, formerly the editor of Cookie, Conde Nast’s now-defunct parenting magazine is starting a new parenting website called Mom Filter from her Park Slope home.

Here’s the story from the NY Observer sent to me by Verse Responder, Leon Freilich.

“It was definitely a tough experience,” said Pilar Guzman—the popular editor of the mom magazine Cookie, which folded in October—from her place in Park Slope. “I was the rookie who got to do it for five solid years without interruption. It was definitely rough having the rug pulled from under you.”

Ms. Guzman said she’s been concentrating her efforts on two pursuits: wrapping up a cookbook for Cookie and creating a Web site.

The Web site will be called momfilter.com, which she described as a lifestyle site for the modern mom. She’s looking for funding now, and is hoping for a launch date in the fall. She’s working on the site with Yolanda Edwards, another former Cookie editor.

She said she’s excited about the prospect of turning herself over to the Web, and said Cookie could have survived if Condé had invested significantly in the magazine’s Web site. “We had sort of a limited capability of what we could do online, as I’m sure you’re well aware,” she said.

And how has she taken to the transition from 4 Times Square to life at home in Park Slope? “I wasn’t Anna or Graydon, I rode the subway every day!” she said. “If you have your feet on the ground, then that fall from grace is not a fall from grace. It’s like a loss of any job.”

http://www.observer.com/2010/media/exiled-cond%C3%A9-editors-lost-years

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