I’ve been noticing these hideous anti-smoking posters wherever cigarettes are sold. Apparently, if  you sell cigarettes and you don’t post one of these signs, you risk a $2,000 fine.

According to the Brooklyn Eagle via Brooklyn Heights Blog, a bagel shop on Montague apologized to its customers from having to post the poster.

“We are sorry, but by order of NYC DOH we are required to post the sign or face a fine a $2,000 fine,” the notice explains. That was confirmed by Joseph Aceto a partner at Montague Street Bagels, in an interview on NY 1 News.

Customers have complained that the ugly anti-smoking poster is out of place in a deli, he said. It’s in color and approximately 20 by 19 inches in size.