Bring out the welcome wagon: there’s a new blog on the block and this one has some serious Brooklyn ambitions and talent.

It’s called Brooklyn the Borough and it has bunch of names on the masthead that I recognize  like editor and publisher Nicole Brydson, who has written about politics, real estate and culture for the New York Observer, BlackBook, New York Press, Playgirl, the New York Post and the Brooklyn Paper. She writes: “When people still had real jobs, she worked for the House of Representatives, the New York State Senate and Fun City Tattoos.”

I also recognized this name from WNYC: David Bukszpan, a co-founder of Novel-T, a literary clothing line that offers book lovers a way to “wear your read.” Formerly, he was an editor and publicist in literary publishing and later worked in publicity at WNYC Radio, the nation’s largest public radio station.

Here’s a little blurbage from BTB.  It sounds like an interesting place. Check it out.

Brooklyn the Borough is nnovative news website, melding the sensibilities of literary print journalism with the digital platform in a magazine feature format. This approach to local reporting is unique to Brooklyn’s internet landscape and intends to shed light on the borough’s subterranean cultural movements in fashion, music and art.  Contextualizing the borough’s political and sociological landscapes is key to this website’s mission.

Welcome to the neighborhood Brooklyn the Borough! Great to have you here.