On Friday, November 28, watch Marty Markowitz officially kick off “Brooklyn Friday”—formerly Black Friday—with a noontime “Shop Brooklyn” visit to The Spa & Wellness Center/Green Spa New York in Bay Ridge.

Sounds like he picked a nice spot to do the kick-off. I met the owners of this spa a the Gowanus Gren Festival last summer.

Founded in 1998, The Spa & Wellness Center is the city’s first all-green spa and first all-green building in Bay Ridge complete with ecycled natural furniture, walls, floors, and ceilings, solar power, and a selection of natural organic products and services.

So what is “Shop Brooklyn?"

    It’s an awareness campaign that highlights the uniqueness of Brooklyn’s neighborhoods and thriving shopping corridors, re-introducing Brooklyn to Brooklynites, and inviting tourists and visitors to experience this cultural and shopping destination—not just during the holidays, but year-round.

Look for the "Shop Brooklyn" logo in the window of participating retailers, restaurants, bars, and other service providers. Those establishments will offer special “Brooklyn Bonuses” this Friday and each weekend from November 22 through December 21.