The City Section has the story that’s been much blogged about:

IN the six years since Donna Walrond moved to Bedford-Stuyvesant,
Brooklyn, she has found much to like about the neighborhood. Her rent is cheap, the neighbors are friendly, and crime is decidedly down. There’s just one problem.

“We
have two good restaurants,” she said the other day in the toy-strewn
living room of her three-bedroom apartment on MacDonough Street. “And
they don’t deliver.”

Ms. Walrond, 31, is a single mother of two
boys, ages 3 and 5, and her full-time job — cleaning homes and offices
around Brooklyn — leaves her with little time or enthusiasm for cooking
dinner. A few months ago, it dawned on her that she was not the only
local mother who would be grateful for delivery options other than
pizza and Chinese food, and so she posted an online ad on a bulletin
board for a neighborhood mothers’ group: For $5 to $8, she would drive
as far as Carroll Gardens to pick up a takeout order and deliver it to
one’s door.

When the phone calls began coming  in, Ms. Walrond established  a Web site, brooklyntakeouttaxi.com,
and had a thousand postcards printed. She said she began handing them
out near a Kingston Avenue subway entrance “like a crazy woman.”