Outside.in, the brainchild of Park Slope’s Steven Berlin Johnson, author of Emergence and Interface Culture, and a generous sponsor of the Brooklyn Blogfest is launching Geo Toolkit, a major geo-analytics tool for local content publishers and bloggers. In this email from Outside.in, Josh Mack outlines what the Geo Toolkit offer place bloggers:
We’re launching with two key pieces:
* My Feed: We show you
your feed and posts and how our systems have geotagged them — we’ll
show you regions and places that we’ve found in your posts. You can
add/edit etc… In due course we’ll let you grab this new geo-enabled
rss feed for future syndication* My Stats: We show you all the local metadata from your site:
what places and regions your write about most and how that compares to
other publishers in your area; how you rank in each market; which posts
get the most links from your others and to whom you are linking the
most.We will be following up soon with some more features, like
embedable widgets that showcase this metadata in meaningful ways for
users (think "top places" and "nearby places").But for now, we’re really excited about what we see as the first and only analytics tool focused on local publishers.
As anyone who’s ever worked at a computer start up knows, this launch follows several months of very hard work. But now they’re breaking out the bubbly to announce what they call the first and only set of tools designed specifically for local content creators.
Since the beginning, Outside.in has focused on celebrating and promoting placebloggers and
others who write about neighborhood faces and places.
They hope that by using GeoToolkit, bloggers and other Internet content publishers will become even better at what they do. Apparently, they’ve got lots more goodies on the way, so stay tuned.
GeoToolkit
helps both publishers who write full and part-time time (the occasional
story about a diner, a local policy meeting, new construction,
playground moment, or great new local store) get better distribution on
our site and our partners’ sites, as well as amazing stats to get more
connected to their neighborhoods. Still to come: gnarly widgets and the
option to start making some money.
Okay. Show me the money, guys.