But it’s only been there for a few days. Here’s Crains:
The Brooklyn booth, which opened Thursday at 1 MetroTech Center at Jay Street and Myrtle Avenue, sold around 150 tickets during its first day.
But Victoria Bailey, executive director of the Theatre Development Fund, which operates TKTS, hopes the Brooklyn spot will be selling 2,500 to 3,000 tickets a week by the end of the year. The South Street Seaport location sells around 5,000 tickets a week, depending on time of year and weather. The main TKTS booth in Times Square, known for its long lines of impulsive tourists, sells between 18,000 and 30,000 tickets a week.
Though the Brooklyn booth is unlikely to command that level of foot traffic, the Theatre Development Fund is promoting its newest location as a spot for New Yorkers who have what Ms. Bailey calls a “love/hate relationship with the volume of activity in Times Square.” The nonprofit has already launched bus, subway kiosk, and banner ads, and may look to glean business from several nearby hotels. It’s also working with the MetroTech Business Improvement District to reach out to area businesses and has received marketing help from New York State Assemblywoman Joan Millman.
Still, only 13% of outer borough residents attended a Broadway show during the 2006-07 season, accounting for just 6.7% of the Broadway audience, according to The Broadway League. Manhattanites bought 9.8% of tickets, while tourists accounted for 65%…
…In addition to offering same-day and next-day discounted Broadway and off-Broadway tickets, the fund will also push events at Brooklyn venues, including the Brooklyn Academy of Music, the Brooklyn Center for Performing Arts and Brooklyn College.
My only suggestion is that TKTS store move nearer to downtown City Hall/Court House area where there are more pedestrian. The present choice is a big mistake as there are not enough exposure hiding in a corner when the center of activity is right along court street.