Eugene Patron of Prospect Park also sent word of this marvelously fishy event that begins on July 16th:

Young anglers will cheer as NYC Parks & Recreation Commissioner Adrian Benepe, Brooklyn Borough President Marty Markowitz and Brooklyn Cyclones mascot Sandy the Seagull release a largemouth bass dubbed R.H. Macy into the water. Whoever catches R.H. Macy will win a great fishing trip for the whole family on a boat ride from Sheepshead Bay!
The contest is sponsored by Macy’s Foundation
The contest runs from July 16 – July 20. Daily contest hours are 10 a.m. to 4 p.m. There are no rain dates. The competition is open to children 15 years and younger. Individuals can sign-up at the contest. Groups of 10 or more must call (718) 287-3400 x114 to register. Admission is free and equipment and instruction is provided.
Prizes will be awarded daily to those who haul in the big catches from Brooklyn’s only freshwater lake. Before casting their lines, all participants attend a free, fun and educational workshop led by Prospect Park Audubon Center educators and the Urban Park Rangers.
Directions: News vehicles can enter the park at any entrance and follow the Park Drive to the Audubon Center. To reach the Prospect Park Audubon Center on foot, enter the Park at Lincoln Road & Ocean Ave, or Flatbush Ave. & Empire Blvd. (Willink entrance) and follow the directional signs. By train: Q, S, or B to Prospect Park Station