BAM Honors Village Voice Film Critic J. Hoberman

From March 10-April 3, BAM presents films selected by Village Voice film critic, J.
Hoberman, who is considered one of the greatest film critics to emerge from his
generation. Here’s what it says on the BAM website.

His writing is adventurous, erudite, and provocative, while
simultaneously expressing a boundless pleasure in the art of cinema. To
celebrate his 30th year as film critic for The Village Voice,
we’ve asked Hoberman to select films that have sparked some of his most
stimulating reviews and articles, as well as a few personal favorites.

Check out the BAM website for an interesting selection of films selected by J. Hoberman, including The King of Comedy, works by experimental filmmaker Ernie Gehr, Jeanne Dielman, 23 Quai du Commerce, 1080 Bruxelles by Chantal Ackerman, Rock and Roll High School, Assault on Precinct 13, Andrei Rublev and more.  

We Have A Brand New Governor

It is 1:15 pm and at a joint session of the state Assembly and the
Senate in Albany, Lt. Governor David Paterson is being sworn in as the first black governor in New York history and the first blind one, too.

David Paterson is funny. He’s endearing. He’s a terrific speaker. I think we’re going to love him! Let’s hope we love him.

He is adorable!

He introduces the dignitaries in attendance like a host on a late night talk show. Pataki is there. Hugh Carey. Andrew Cuomo. Mike Bloomberg. David N. Dinkins. Edward I. Koch. Governor Corzine from New Jersey They’re all there.

Introducing Chuck Schumer, Paterson says, "The senior Senator from New York and of course a rose from Brooklyn, Charles Schumer." Introducing Hillary he says, "The junior Senator from New York who has a lot of places to go these days and I am so flattered that she would come be be here today Senator Hillary Clinton."

The crowd is cheering. The crowd is chanting "David, David, David." They love him in Albany. Boy do they love him.

He introduces the former Secretary State of New York, his father Basil Patterson. And finally, he  introduces his beautiful wife, his step-daughter, and his son.

"This transition is a historic message to the world that we live among the same value that we profess and that we are a government of laws and not individuals. Today, we can be proud of our democracy. This has been a turbulent week. Today is Monday there is work to be done, an oath to be taken, trust to be restored…"

Unfortunately, I have to leave to go to my son’s school so I can’t hear the rest of this historic speech…

I Got It: The Sweet Melissa Baking Book

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And her recipe for sweet almond bread pudding with raspberry sauce is in there. Omigod. I am really curious how she makes it. Like what’s in it? How does she do it? What magic goes into that delicious confection?

So how does she do it? Run a great bakery with two locations and write a book? What a gal.

For those who don’t know, Sweet Melissa’s is a Seventh Avenue patisserie that is admired for its constantly expanding array of beautiful and delicious desserts. It’s also a popular hang out.

The Sweet Melissa Baking Book looks great and is filled with great photos of all her delectable treats. It is sure be at the store and other local bookstores. She writes in the introduction:

Everything that is baked at Sweet Melissa’s is my favorite thing. The fun part is getting there, a a lot of testing goes into perfecting these recipes. Once I think I’ve gotten it, I try the recipe on my customers. I know when I’ve got it right: I see the person’s eyes close as they bite into a gooey sticky bun or a decadent piece of cake. They nod their head as they chew, and reluctantly swallow. Often there’s an accompanying hmmmmming sound. They they smile when they open open their eyes to see that there’s enough left for another bite.

Crazy Stable: NoProPaSo (La Ti Do)

The realtors call it Caton Park but Brenda at Crazy Stable coined another term: NoProPaSo, sounds like something Julie Andrews sings with the Von Trapp kids in the Sound of Music.

And she told it to a  New York Times reporter for Peaked Roofs, Crossed Fingers, an artcile about the landmarking of Victorian Flatbush in the City Section. Here’s her post about that article.

In this morning’s Times City Section, a full-page story
tells the tales of how many Victorian Flatbush enclaves yearn for
landmark status to avoid being pillaged by developers and scarred by
teardowns and high-rises. The CrazyStable’s little sliver of Flatbush,
Caton Park, is given a respectful and fairly accurate accounting:

Caton
Park, which sits just south of the Parade Grounds athletic fields, is
one of Victorian Flatbush’s smaller micro-neighborhoods, with about 50
Victorian homes on a handful of blocks. Its diminutive size means that
each house remodeled (or, as many in Victorian Flatbush like to say,
“re-muddled”) represents a blow to the neighborhood’s prospects for
preservation.

The reporter, Evan Lerner, gets it
slightly askew when he says thatWilliam Styron "lived in one of the
many large homes that were subsequently converted into boardinghouses"
(Styron lived on the corner in a home that had already been converted to a boardinghouse), but I quibble. Here is the gem:

Some
residents worry that too many homes have already been torn down or
remodeled beyond recognition. The neighborhood also has the
disadvantage of being the product of a number of different designers,
unlike some of the areas to the south. But these drawbacks
have not stopped the community’s more preservation-minded residents
from seeking to keep intact the area they call NoProPaSo (North of
Prospect Park South).

Gack! There is just one problem here: Absolutely
nobody on earth calls Caton Park NoProPaSo except…me. As a joke in
the blogosphere. A joke I shared,  with broad eye-rolling irony, with a
New York Times reporter.

Smartmom: What Are the Dealbreakers?

Here is this week’s Smartmom from the award-winning Brooklyn Paper.

On Wednesday, while New Yorkers waited to hear from their new
governor, Smartmom wondered if she would be singing Tammy Wynette’s
most-famous song if Hepcat ever did anything as stupid as Eliot Spitzer.

Luckily,
Smartmom doesn’t think Hepcat would ever do anything as hypocritical or
embarrassing as getting elected to office as a reformer and then being
caught hiring prostitutes.

For one thing, it would be so out of
character. Smartmom can’t imagine why Hepcat would spend all that money
for a woman he doesn’t even know when he could be spending it on the
love of his life: his little orange Porsche 914 he inherited from his
Uncle John.

First, Smartmom’s heart goes out to all the political
wives who’ve been put in this position. It’s gotta be a woman’s worst
nightmare to be married to, take your pick, Jim McGreevey, Bill
Clinton, Eliot Spitzer, Larry Craig, etc. etc, and find out your
husband has been cheating on you. Seconds later, there you are,
standing in front of millions of people trying to not look humiliated
when, of course, you are.

Imagine what Silda Wall Spitzer is
going through right now: It’s bad enough that her husband — the
so-called “Sherrif of Wall Street,” aka “Eliot Ness” — has been shown
to be a world-class hypocrite who launders money (allegedly!) to pay
for expensive prostitutes. He did more than betray progressives
everywhere — he betrayed her.

But Smartmom didn’t marry Spitzer.
Luckily, she got Hepcat, a smart, handsome, loyal and well-meaning guy.
He’d never do anything stupid like the love gov.

Would he?

In
the end, it doesn’t matter. Smartmom believes that if you expect your
spouse to be there for you when you screw up, it stands to reason that
you have to be there when he screws up. Even if that means standing
next to him at a press conference as he apologizes for the way he
violated his — and any (nicely done, Eliot) — sense of right and wrong.

That’s
because Smartmom bought the unconditional marriage package. On her
wedding day, she promised to do this thing for better or worse, for
richer or poorer, in sickness and in heath — ’till death do they part.

Of
course, Smartmom and Hepcat have had their fights. She has, more than
once, threatened to sleep at the Hotel Le Bleu (alone) or call a
divorce lawyer.

But it never happens. Why? Because she’s like Michael Corleone in “Godfather III”: Something. Always. Pulls. Her. Back. In.

It must be love.

But it does raise the question: what would it take for Smartmom to boot Hepcat out the door?

Hard
times wouldn’t do it — because marriage is hard, and some tension is
part of the package. More than once, they’ve sighed together and said,
“Maybe this is just too difficult.”

But Hepcat grew up on a farm and life is supposed to be tough — you have a bad crop one year and a good one the next.

That’s his philosophy. And it’s become Smartmom’s mantra, too.

But
what about an extramarital affair? Smartmom could forgive seeing a
prostitute. Sex is just sex. But an affair means you’re whispering
sweet nothings into someone else’s ear or ordering Chinese food
together or watching “Scrubs” late at night in the bedroom.

An
affair would be the deal-breaker. Smartmom is too jealous and couldn’t
stand the thought of sharing her Hepcat with anyone else.

So that
decides it. If Hepcat ever has an affair, it’s over. No press
conferences, no second chances. She wouldn’t be thrilled if he was
paying for sex with high-end prostitutes, either. But that’s about as
likely as Hepcat emptying the dishwasher.

After Spitzer finally resigned on Wednesday, Hepcat put it all in perspective.

“You
know, Silda Spitzer will have a pretty deep pile of karma chips if they
stay together,” Hepcat told Smartmom. “All she’ll have to do is say is
‘Hey, Client 9, would you please clear the clutter in the living room.’
He’ll do whatever she tells him to do.” Hepcat said.

Smartmom loved the sound of that.

250 Chartreuse Frisbees in Prospect Park

As I was finishing my run around the loop in Prospect Park this morning. I saw what, from a distance, looked like bright green specks on the lawn of Longs Meadow.

What were they? I wondered. What was it? Some kind of art piece, a gardening project, weird animals?

As I got closer I saw that they were frisbees. Chartreuse frisbees. I also saw a camera crew taking still photographs of the scene. They had lots of equipment set up and some nice women standing around.

"We’re doing a poster for and animal shelter, BARC. We’re giving away 250 frisbees," one of them told me. "The name of the shelter is on the frisbee."

The Brooklyn Animal Resource Coalition is an animal shelter in Williamsburg. Their mission is to provide safe haven for homeless animals and find permanent and loving homes for them. The animals receive quality food, shelter and medical attention. They also exercise them frequently. They are able to do this through the revenues generated from their pet supply business. But they are always in need of donations.

OSFO and I visited BARC a few years ago. Everything they say on their website is true: they do take very good care of the animals in their care.

Photographer Ty Cole worked hard to get the shot just right. He donated his services pro bono.

They also had a box of yellow tennis balls with BARC printed on.

Irish Soda Bread Today: Happy St. Pat’s Day

Brooklyn’s Sweet Melissa has a recipe for Irish Soda Bread in her new book Sweet Melissa Baking Book. That probably means that she’s sure to be serving it today. There are probably plenty of places in Brooklyn to get it, too. Anyone know the go-to Brooklyn place for Irish Soda Bread?

Here’s was Melissa writes about her soda bread:

Irish soda bread is so yummy it’s a shame we tend to make it only once a year. I developed this recipe to be so easy that there is no excuse not to make it every day (just kidding). Of course this bread is delicious with all ikinds of boiled meat dinners, not just corned beef. My favortie way to eat it? Toasted, spread with butter and strawberry jam, served alongside a cup of hot tea.

Where does she work out?

Paterson to be Sworn in Today

Today’s the big day: at a joint session of the state Assemby and the Senate in Albany, Lt. Governor David Paterson will be sworn in as the first black governor in American history and the first blind one.

Governor David Paterson.

It’s all happened so fast and everyone is still spinning form Spitzermania. But that’s old news now. Onward and upward.

"People are relieved that the government is being handed to someone so capable," said Albany reporter Elaine Rivera on WNYC this morning.

Coverage of the swearing in will begin at 1 p.m. on WNYC radio.

Big Weekend for Park Slope Teen Bands

So Care Bears on Fire and Fiasco were at SXSW this weekend. CBOF played something like four shows. I’m not sure how many Fiasco played. I wonder how it went for all of them. We were rooting for them here in Park Slope. Cheering all the way to Austin, Texas, the go-to place for all alt, indie and now Park Slope teen bands.

_igp7933The Mighty Handful and the great Dulaney Banks played at South Paw. I wasn’t there but Richard Gin, a really good professional photographer was there and it looked quite exuberant. He’s head over heels for Dulaney Banks, too.

Club Loco’s March 15th show was cancelled because a couple of bands bagged out. That was the news on the local wire too but the monthly shows at Old First Church will be back on April 12th.

Au Contraire: The Occasional Note from Peter Loffredo

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Here’s our pal Pete from Full Permission Living and the new blog, Full Permission Writing.

I watched a funny movie last night that I haven’t seen in a long time – "Defending Your Life," starring Albert Brooks and Merryl Streep. It’s about two people who recently died and had to make their cases to the heavenly powers that be as to whether they would be allowed to stay in Heaven, or needed to be returned once again to live another lifetime on Earth. The determining factor on which the two would be judged was how well they learned to manage and overcome fear.

I found this quite fascinating. Fear. Not anger or greed or selfishness, but fear as the mortal sin that could prevent one from moving on to eternal bliss. I got it. Yes, fear. Why? Because fear, not hate, is the true opposite of love. In all disciplines of true understanding, be they spiritual or psychological, fear is understood to be the antithesis of love. Hate is an ugly, distorted expression, to be sure, but fear is what prevents love its expression and therefore leads to hate.

Love and hate are both based upon self-identification. In other words, you do not bother to love or hate someone you cannot identify with at all. In fact, you often love or hate another individual because the person evokes in you glimpses of yourself. And in the other person, you sense your own potential. In his or her eyes you see what you can be. But… you must first love yourself before you can love another. You cannot hate yourself and love anyone else, and as I discussed in my recent blog entry, "Full Permission Loving," love is the thing we all fear the most. (See that entry for the reason why we fear love so intensely.)

Lately, I am struck by how much hatred has begun to infuse our public discourse around the presidential campaign, and in particular, how much hatred is being directed at the least hateful candidate, Barack Obama. Spewing so much less vitriol than either Hillary Clinton or John McCain, Obama is spreading a message of unity and hope, and yet to watch the two other candidates and the far right pundits and talking heads, you’d think he was the devil incarnate. Why do they fear him, and therefore hate him, so much? Is there something so insidious about Mr. Obama that I am somehow missing, even after thirty years of studying the nature of human beings as a psychotherapist and sociologist?

Is Barack Obama really the Antichrist? Or could it be that perhaps those individuals who hate him have become so fearful of facing how separated they’ve become from their own best potential, so unable to inspire anything but negativity, anger and despair in others, and so removed from their genuine capacity to love, except abstractly of course, like loving the flag or the cross or the "troops," that they must seek to denigrate and destroy anyone who puts forth a message that is positive and loving? We’ve been here before haven’t we? Martin Luther King, the Kennedy’s, Ghandi, and of course, Jesus himself, all messengers of hope and unity, all brutally murdered for delivering that message. King himself once said this: "Like an unchecked cancer, hate corrodes the personality and eats away its vital unity. Hate destroys a man’s sense of values and his objectivity. It causes him to describe the beautiful as ugly and the ugly as beautiful, and to confuse the true with the false and the false with the true."

I can’t predict what will happen in the public square as this election year progresses. As a species, the human race seems to barely be in its adolescence developmentally, and we know how that goes so often. Maybe these more optimistic words by MLK can offer us some solace: "I believe that unarmed truth and unconditional love will have the final word in reality.

A Hard Day’s Work: Panel at Writers at the Beach

On Saturday at the Writers at the Beach conference in Rehoboth, Delaware, a panel called "A Hard Day’s Work", featured two Park Slopers, a writer from Washington, DC and a journalist from Baltimore. Here was the panel description.

Once upon a time, the 8-hour work day and the forty-hour work week was
the norm. No more. Study after study shows that Americans are
increasingly working longer days and working more days. In this sense,
who we are is increasingly a matter of what we do.

Much of our unique
knowledge, our way of looking at the world, our individual experiences
,are deeply embedded in our working lives. At the same time, ways of
working and entire stores of knowledge are being lost as the kind of
work we do continually changes. Writing about work, then, is another
way of writing about the times and culture in which one lives.

But how
can we translate this often very specific experience into compelling
narratives that will appeal to a wide audience? In this discussion,
writers will talk about how to write about the work experience, in
either fiction or nonfictioin, in a compelling and dynamic way no
matter what kind of work is involved: working in a steel mill, acting
in Hollywood or fishing for a living, being a full-time mom, even
designing refrigerators.

Park Slope’s Rob Spillman edits Tin House, the acclaimed literary magazine, which had a special issue about work, featuring "Seven Times Seven", a masterful story by Dorothy Allison about a baker.

Mary Kay Zuravleff is the author of award-winning novel, The Frequency of Souls, which has just been rereleased by Picador.
That book follows George Mahoney, a refrigerator designer gone stale,
and his new office mate, Niagara Spense. While George considers
electricity a useful tool, about as complicated as a hammer, Niagara
sees it as a mysterious animating force; in her spare time, Niagara is
hoping to locate electrical evidence of life after death.

Mark Reutter, a  newspaper journalist and author of the book, Making Steel, writes about the steel industry and what is happening to American manufacturing. His articles can be found on his website,  Making Steel.

I was there because of Smartmom and I read a piece about the day Hepcat lost his job at the Edgy Start Up for the second time.

The discussion touched on good writing about work, ways to illuminate character through specific work descriptions, and how to research various occupations for use in fiction and non-fiction.

Missed a Day

I missed a day. Sunday. Sorry to those who came by.

Saturday night was a late night at the Writers at the Beach writers conference with a restaurant dinner, plenty of wine, petit fours, more dessert, and a readings back at the hotel ballroom with poetry legend Dave Smith, Jim Harms, Shara McCallum, Dustin Beall Smith, Marian Fontana, and Maribeth Fischer.

Sunday morning in Rehoboth we took a run on the boardwalk and went north away from the hotel on a nice beachey road. On the way home, we stopped at the Nike Factory Store looking for reasonably priced running shoes. Almost bought a pair of silver metallic Nike lifestyle shoes but didn’t. Now I wish I did.

Smooth ride back to Brooklyn. Great weekend. Missed a day of blogging.

Only the Blog Links

Feds act to rescue financial markets (NY Times)

The Manhattan crane collapse horror (Gowanus Lounge)

National Organization of Women honors Brooklyn Paper (Brooklyn Paper)

Arcade fun (Brooklynometry)

The Gang Who Couldn’t Shoot Straight (Found in Brooklyn)

Peaked roofs, crossed fingers (The City/NY Times)

Gowanus is West Park Slope? (NY Times)

Coney Island Opening Day (Gowanus Lounge)

Coney Island re-opens (Brit in Brooklyn)

Next time you have $4,300 to burn (Brooklyn Junction)

Loews King in Flatbush may be rehabilitated (Brooklyn Eagle)

Daily Ethnic Specials at The Moxie Spot, New Kid-Friendly Eatery on Atlantic

I got this tip from my good friend Adam about a post on Brownstoner called, Kitty Grub on Atlantic Avenue about The Moxie Spot, a newly-opened, kid-friendly restaurant on Atlantic Avenue in Brooklyn Heights.

Looks like The Moxie Spot serves a wacky, fun, cross-ethnic, cross-region range of food, including wontons, quesadillas, New England clam chowder, philly cheesesteak, panini sandwiches, fish fry,

They have a daily ethnic special:

Monday: Lamb & Chicken Tandoori
Tuesday: Latino, Tacos & Quesadillas
Wednesday: Carribean, Jerk Chicken w Red Beans and Rice
Thursday: Eastern European, Pierogis & Latkes
Friday: East Asian, Clam w Black Bean Sauce
Saturday: Mediterranian, Italian Ring Sausage & Ind. Pizza
Sunday: Old School American, Clams, Lobster, Mussels, Corn.

Their entire menu is on their website. 

On a Roll: Reclaimed Home for Thrifty New Yorkers

Reclaimed Home, a great blog dedicated to low impact housing and renovation options for thrifty New Yorkers, now has weekly feature on affordable housing in the New York area.

RH is SO on a roll with this really "sticky" and useful idea that must keep readers coming back for more.

Today she’s got Upstate New York under $100K

Last week she did: 5 boro rentals: what you get for under $1,200.

And a few weeks back: Houses for under $500K in Brooklyn.

Bob Says: News from Gowanus Lounge

I’m not in Brooklyn and I didn’t read any blogs on Friday. But I’m up now (5:38 a.m.) and catching up. So here’s what I read on Bob with some notes from me.

Tempo Presto is going pink. I hate to have missed this story. I know that there’s a Mexican restaurant is going in there—that’s all the construction guys would say. Guess they started painting. Hope No Words Daily Pix can grab a PIX. Please.

Park Slope’s Two Mystery Buildings. Here’s a story I’ve covered quite a bit. In fact, According to Jerry, who knows EVERYTHING, something is going on in the building on Third Street. Bob also mentions my post about the 2nd Street house that Whimsy built. Hah.

There seems to be no end to the fascination with the mystery building on Third Street. So often I walk by and people are staring and murmuring, "What’s with this building? Wonder who owns it? Why has it been vacant for all these years?"

Sixteen years and counting…

Finally, the big story of the Park Slope day, Purity Reopens. Guess it was just a clean up, a little redecorating or a family emergency. Who knows. They didn’t write, they didn’t call, they didn’t bother to tape a note to the door.

The nerve.

Speak Out Against Iraq at St. Ann’s Warehouse

Speak Out! For Peace in Iraq and Justice at Home at the PowerHouse Arena 27 Main Street in DUMBO, Brooklyn. Tuesday March 18th, which is the eve of the fifth anniversary of the Iraq War.

Tickets sold out almost instantly for Speak Up! A Benefit Concert for Peace in Iraq and Justice at Home, which St. Ann’s Warehouse and Josh Wood Productions are presenting, at the suggestion of Laurie Anderson, Antony and Lou Reed, Tuesday, March 18, 8 PM at St. Ann’s Warehouse. To further encourage empathy and compassion, and to provide New Yorkers with concrete options for action, the concert producers, along with powerHouse Books, are presenting a free pre-concert event, Speak Out! For Peace in Iraq and Justice at Home.

Participating organizations: American Friends Service Committee, Arab American Family Support Center, Brooklyn For Peace, CODEPINK, The Human Rights Project at the Urban Justice Center, Iraq Veterans Against the War, New York Civil Liberties Union, NYC United for Peace and Justice, NYC Military Families Speak Out, The Nation Magazine, War Resisters League and Veterans for Peace

Speakers: Naomi Klein, Laura Flanders, Donna Lieberman (NY Civil Liberties Union), Jose Vasquez (Iraq Veterans Against the War)

Exhibits: Eyes Wide Open and Costs of War

Film Footage: Iraq War Winter Soldier Testimonials and MORE.

Blogging Workshop at Writers at the Beach

On Friday, I led a workshop called, Blogging for Writers. Here’s how it was described in the conference catalog. I think I wrote this description:

Blogging has become an essential tool for authors when promoting a
book. It’s also a great outlet for writers and journalists who want to
get their writing out into the world and command an audience of
thousands. Whether you want to create an author’s blog, a news blog, a
personal blog, a place blog, or a special topic blog, this workshop
will get you started. You don’t need to be a computer geek to be a
blogger, but you do need to understand some blogging basics. In this
workshop, you will learn how tot start a blog, as well as everything
else you need to know. Most importantly, you will learn how to attract
a large audience of readers.

Whoa, I can see why the participants, a great group of writers, poets, bloggers and would-be bloggers mostly from Delaware, Maryland, New Jersey and Virginia, had loads of questions. That was a tall order to deliver in two hours People had questions galore and I did my best.

I tried to give the group a sense of my own journey as a blogger from 2004 until now. I tried to offer my Blogging 101 basics, and some clues as to how to get readers.

At the end of the class, we actually started a blogger blog. It’s not up and running just yet, but it was a great way to show new-bloggers just how easy it is to set things up.

Greetings from Writers at the Beach

My friend, Marian Fontana, and I are making our yearly pilgrimage to "Writers at the
Beach: Pure Sea Glass",
a  writer’s conference in Rehoboth, Maryland, founded by Maribeth Fischer, author of The Language of Good Bye and The Life You Longed For.

The conference is also a benefit for a very worthy cause: 100% of the net proceeds from this event are donated to Mitochondrial
Disease Research in honor of two of Fisher’s nephews, who died of the disease.

Here in Fisher’s own words are her reasons for this conference:

Hosted by the Rehoboth Beach Writers’ Guild, a 501 c (3)
association, "Writers at the Beach: Pure Sea Glass" was founded in 2005
to raise money for, and awareness of, a little known disease that
affects as many as 1 in 2000 children. Mitochondrial disease.

At
our inaugural conference in March 2005 we hung posters throughout the
conference facility with pictures of children and teens all of whom had
this disease. "The Faces of Mitochondrial Disease" the poster said at
the top. Over twenty children were shown, posing at Disney world, arms
outstretched and standing in front of a lake, sitting before a
Christmas tree, hugging a teddy bear. All were smiling, laughing,
living.

Over half of those children have since died.
        Two of them are my nephews, Sam and Zachary.

Still, why a writers’ conference?

Because
unless this story gets told—and heard—the money for a cure will never
be raised. Because we all have stories like this that need to get told
for whatever reason. "Writers at the Beach" is about helping others to
tell their stories.
         
In the last three years,
thanks to the writers, agents, editors, publishers and songwriters who
VOLUNTEER their time to this event, thanks to the web-designers and
photographers, to Celia Pearson, whose sea glass images we use each
year, our local restaurants who help make the author dinners possible,
the local and national companies who donate products, and the many many
participants who donate an extra ten or fifty or one hundred dollars to
this event, "Writers at the Beach:Pure Sea Glass" has donated over
$35,000 dollars to the United Mitochondrial Disease Foundation in honor
of Sam and Zach Juhlman.

In
addition to raising money for mitochondrial disease, "Writers at the
Beach" is Delaware’s largest writing conference, bringing to Rehoboth
nationally-known writers from across the US, as well as participants
from nearly two-dozen states. In addition to what the authors do for
the conference, they also volunteer to go into our local schools, offer
free workshops for young writers, and serve as judges in our annual
Young Writers Contest.

      
      
      
      
      

Marketing Bootcamp at Writers at the Beach

It was fun to be on this panel called Marketing Boot Camp with web designer and branding consultant Franklin Parrish, novelist Leslie Pietrzyk, and moderator, Lauren Mosko, who is an editor at Writers Digest Books.

195,000 books are published each year, only about 1700 get reviewed (a
number that is growing smaller), and most books have a shelf life that
is, as one editor commented, shorter than the shelf life of milk.
Getting publicity for your work is often the most difficult and
discouraging thing a writer has to do. Whether you are self-published,
published by a large commercial press, or about to be published, you
must, as a writer, know how to market your own work. This involves much
more than giving readings or making oneself available for book
signings. Marketing your book often being begins with marketing
yourself and starts long before the release date. It involves such
things as creating a "brand," having a website, blogging, sending out
mailings, designing your own advertising, writing press releases and
more. In this workshop learn what you must do in order to survive in
the publishing world.

Franklin Parrish of M19 Media talked about the importance of branding and creating a memorable and consistent impression of yourself in print, on the web, and in every contact you have with the public. He also offered some great advice for the design of web pages and told the group that advertising on buses isn’t as expensive as you think. I thought that was such a cool idea. Makes me want to advertise something on a bus.

Leslie Pietrzyk, the well-reviewed author of two works of literary fiction and a teacher of creative writing, discussed how much of the publicity for a book is left to the author. Pietrzyk has become at pro at promoting her work in a variety of creative ways including a blog, printed cards, readings, panels, and handouts.

Editor Lauren Mosko addressed legal and practical issues and cautioned against posting unpublished manuscripts on blogs and websites.

I talked about the importance of blogging and what I’ve learned about the publishing business in my role as  curator of Brooklyn Reading Works.

We all agreed that there is great ambivalence among writers, and artists in general, about self-promotion. There’s the feeling that generating publicity is crass, shameless and just plain yucky.

I’d rather be writing is the way a lot of writers feel.

But it is essential that writers get out there and grab their audience. If they want their books to sell and to build an audience of devoted readers.