Here’s an update from the Buy in Brooklyn Team! Snowflake day is really shaping up with music from the Brooklyn Conservatory of Music, bars and restaurants signing and and special discounts in the shops. There’s information here for merchants and customers:

We
already have almost 100 merchants signed up, with more emailing in
confirmation by the hour.  Businesses are agreeing to stay open until 10pm on Thursday, December 13th
and many are offering discounts, promotions or in-store refreshments.
People are really getting into the spirit — the Brooklyn Conservatory
of Music is doing 2 hours of concerts in front of their building, two
groups of carolers are signed up to wander the avenues, and we’ve even
tracked down some snow machines!!!

Many restaurants and bars have tapped into the shop local feeling and
signed on to do specials or complementary cocktails or desserts if
clients show a receipt from another local merchant!! That’s the community spirit we are looking for!!

If you have not signed up already, please contact Rebeccah at buyinbrooklyn@gmail.com. Let us know that you’re in, and what you’re planning.
There is no deadline to be included. No final list. But it helps us get a tally of this ever-evolving and snowballing event.

If
you’ve already jumped on board, great!  Keep encouraging your fellow
merchants and neighbors to join in.  Consider organizing an activity on
your block.  Be creative and have fun!

Next Step — Reaching Out to Our Customers!

Starting tomorrow, the following promotional materials are available:
–a 11×17 color poster for your window 

–a couple of decorative snowflakes to display in a door or windowhalf-page fliers to give to your customers, plus a template so you can
make more copies when you need them (a pdf version of this is attached
to this email, if you want to print them out yourselves, or include the
image in emails)

By Sunday noon, packets will be available for pick up at: The Community Bookstore, Lion in the Sun, Rootstock and Quade.

This
whole campaign is a growing and organic effort. So if you would like to
serve as a distribution point for your neighboring businesses,
please
let us know.  This would be a
great help to everyone. In particular, we need two businesses to volunteer to be pick up sites on Fifth Avenue!!! 

Advertising:

The
Park Slope Chamber of Commerce is taking out 2 general ads in local papers,
contacting the press and local calendar listings, and reaching out to
local organizations to promote the event.  You can help!  Promote your own discounts.  Pass
out fliers to your customers. Send out emails (include the flier
pdf!) to your client lists or your own contacts to promote the
event! Write the blogs. This is
your chance to help–as individual and collective businesses–
make this shop local / shop late night a success.