Just got an email about this discussion called Lofty Pursuits on Tuesday, November 27, 2007 at 8 pm at the Anthology Film Archives (32 Second Avenue at 2nd Street): Sounds interesting. Here are the details:

Twenty-five years ago, Sharon Zukin published Loft Living: Culture 
and Capital in Urban Change, her landmark work on the transformation 
of SoHo from manufacturing space to cultural locus to residential 
lofts.

Shortly thereafter, the Two Trees corporation began their own project of transformation, changing Brooklyn’s waterfront into the residential neighborhood known today as DUMBO.

In conjunction with the Artists Space exhibition On Being: An Exhibition, CUP is pleased to present Lofty Pursuits, a live talk show featuring sociologist Sharon Zukin and Jed Walentas, vice-president of Two Trees.

Zukin and Walentas will discuss culture, capital, and real estate from SoHo to 
DUMBO. This special edition of People and Buildings will be filmed as a live talk show.

Don’t miss the chance to be part of the tudio audience.

Sharon Zukin teaches sociology at the CUNY Graduate Center and at Brooklyn College. Zukin’s previous books include The Cultures of Cities, and Landscapes of Power: From Detroit to Disneyland, which won the C. Wright M. Mills Award.

Jed Walentas started his real estate career with the Trump Organization in 1996. Jed left for Two Trees after the Giuliani administration agreed to rezone the DUMBO 
neighborhood.

In the ten years since its arrival, Two Trees has done $2 billion in work, building 759 luxury condominiums, 500 rental apartments, and transforming millions of square feet of industrial buildings into office space.

LOFTY PURSUITS
Tuesday, November 27, 2007 at 8 pm
Anthology Film Archives
32 Second Avenue (at 2nd St.)
F/V to 2nd Ave
New York, NY