World Breastfeeding Week starts today and there won’t be any formula in hospital gift bags in New York City hospitals.

This week, moms will get:
–a breast-milk bottle cooler
–disposable nursing pads
–breastfeeding tips
–a baby T-shirt with the slogan “I Eat at Mom’s” across the front.

World Breastfeeding Week is part of a worldwide plan “to help initiate breastfeeding within one hour of delivery.”