This from our friend at Seeing Green

Change that Light bulb!

GE
claims that "if every household in America replaced one 100-watt bulb
with a GE compact fluorescent, the savings would be enough to power
more than one million homes for an entire year."

Presumably non-GE bulbs cannot achieve a similar effect, but no matter. GE developed this campaign with the help of Green Order,
a New York based "sustainability strategy and marketing firm. " Green
Order has lots of top notch clients, Office Depot, General Electric and
GE among them, and has been named one of Inc. Magazine’s "Green 50" in
the November 2006 issue. The power of going Green is rapidly being
co-opted by the corporations to sell products, which may be the best
thing for the future of sustainability, given that our national leaders
are not doing much.