Speaking of kid’s clothing stores, there’s another new one, Area. New for Seventh Avenue, that is. They already have three shops. There’s Area Yoga and Baby on Smith Street, Area Yoga and Baby on Fifth Avenue near Flatbush (across from Lulu’s), and Area Emporium and Spa also on Smith Street.
This Area is in the space vacated by Regina Bakery. Interesting to see what that space looks like down to the bones. Without the counter and the wall that separated a small backroom, the store looks quite spacious. Brick walls. Painted over tin ceiling. Area didn’t even change the brown tile floor (they probably will).
A simple renovation done in good taste goes a long way. The merchandise – kid’s clothing, furniture, strollers, bikes – is colorful, well designed and good looking – makes for a cool looking place.
The owner of Area is obviously an ambitious Brooklyn entrepreneur. She’s got her brand — children’s items, yoga clothing for moms, spa services for moms — and she’s going in all over Baby Brooklyn. It remains to be seen whether they make as positive a connection with this neighborhood as Loli’s and Orange Blossom have.
Area has an upscale, designer-baby vibe. Truth is, most of the stores carry the same lines of clothing. Area has furniture and strollers…and this whole Yoga and Spa thing going.
They each differentiate themselves in their own way. Wonder if Park Slope can support this many kid’s clothing and furniture stores.
On Seventh Avenue
Peek-a-Boo Kids: Between 6th and 7th Streets. Huge shoe selection. European dressy, cute cottons for babies.
Firefly: Between Fourth and Fifth Street. Off-price Euro designer clothing.
Loli’s: Between Garfield and First Street. Paul Frank items, very wearable, cool clothes.
Area: Between Union and President. Strollers, Furniture, hipster clothing. Unusual t-shirts.
Peek-A-Boo Kids: Between Union and Berkeley. Huge shoe selection.
Orange Blossom: on Lincoln Place. Cool clothes, great gifts, dolls, fun stuff.
On Fifth Avenue
Romp: Near St. Johns. Good design, t-shirts, no other clothing. Great toys.
Area Baby and Yoga: Near St. Marks. Strollers, Furniture, hipster clothing, Yoga clothing for moms.
Lulu’s: Near St. Marks. Great toys and haircuts.
area was open years before romp existed. they were pioneers on smith st. 8 years ago.
romp is tiny, sweet and all…but from waht I’ve seen, not much to rip off.
How can Area survie with 5 stores in such a small area? Seems like they ripped off “romp” anyways….
Has Orange Blossom made a “positive connection” with this neighborhood? Too precious and overpriced, I say!
Area is the greatest in the state of New York…Better yet, its the greatest in the U.S.A, and the people of area are beautiful whether theyre in the spa or the baby store. i love them all. especially the muslim girl with green eyes youll all love her … she works at the Area Yoga Studio on 320 court street ….
AREA rocks brooklyn!
Go for the Old navy stuff when you want all of your babies to look like prefab clones & think about the damage you do in supporting these enterprises that do huge damage to our Redwoods & to culture in general (European babies dressed in Gap?ick); H&M -cheap labor. I would rather by something from AREA at any price…plus your kids get more attention! (;
I love Area!! All 6 stores are the best.
Nope, I’m right there with you. The only time I buy anything at an upscale store like this is when it’s on sale. I love ON and H&M for cute, inexpensive basics. Daffy’s also has some good finds.
I just have to say – I love Area’s stuff (and all the upscale baby clothes at Nest etc.). But it’s so incredibly expensive!!!! I was looking at it yesterday, and then marched my poor self over to Old Navy. Am I the only mom in the Slope area who really can not afford this stuff?