The following is an exchange that went on between me and Team Pinkberry. I noticed that someone from the new Park Slope Pinkberry was reading my blog posts and even chiming in about dates and times for their opening.
It occurred to me that it would be nice for them to advertise on OTBKB. So I sent them a message on Facebook. There is no Facebook page for the local Brooklyn business so I guess it went into some national Pinkberry message space.
Yesterday, I spoke with Ryan, the owner of Park Slope’s Pinkberry. He lives in Long Island and is very excited about opening a business here. I asked him directly if he’d like to advertise on OTBKB and he told me that he’d have to speak with the national office about advertising.
Today, I got this email from the national office. I think it’s a form letter response. I feel a little bit dissed, I have to admit.
Dear Team Pinkberry: Thanks for the comment on my blog and I will let the readers of Only the Blog Knows Brooklyn (a popular Park Slope blog since 2004) know that there will be an opening celebration on July 19th. Yay.
I’d like to offer you an inexpensive banner ad. If you send me a banner jpeg or gif, you can have the top banner spot on my blog.
Let me know if you’re interested and I will quote you a low price for 6 months!!!
People know and trust OTBKB and an ad here will speak volumes about our delight in the addition of Pinkberry to the Seventh Avenue landscape.
about an hour ago
We are pleased to learn of your interest in partnering with the one-of-a-kind brand that is Pinkberry. We will be sure to share your contact information with the marketing team for further review and follow up. Thank you.
a few seconds ago
Thanks. Advertising with a local blog would show a real commitment to the community. And Brooklyn LOVES neighborhood-invested businesses. It must go both ways.
Park Slope’s Barnes & Noble got a lot of flack for not, initially, doing things in conjunction with local schools, etc. They changed their ways big-time and now are, I think, considered a part of the neighborhood when they do the gift wrap fundraisers and poetry readings for local schools. It is especially important for chains and franchises to show their love for where they are.
A representative from Team Pinkberry wrote in to OTBKB to say that there will be FREE frozen yogurt at Pinkberry during the Opening Celebration of the first Brooklyn store which happens to be in Park Slope on Seventh Avenue and Garfield Place. The festivities begin at 6PM on July 19th.
I’m not saying you’re gonna get BIG free sundaes and stuff. It might just be little taster cups. Maybe a rep from Team Pinkberry can chime on in.
But you don’t want to look a gift horse in the mouth.
Pinkberry has chosen Park Slope as the location of its first Brooklyn shop. An honor, I’m sure. The official opening day is July 20th. Shhhh, I think there’s going to be a grand opening event on July 19th. Keep your eyes open, there just might be frozen yogurt coming out of those spigots.
Pinkberry isn’t just a national yogurt chain, it’s global with outposts in Egypt, Jordan, Kuwait, Russia, Turkey and Bahrain among others. On their website they say they originated the tart frozen yogurt that everyone serves now. They also serve smoothies, fruit parfaits, waffle cookies, cones and fruit bowls with a wide variety of toppings.
The new Park Slope location is 161 Seventh Avenue on the corner of Garfield Place. For many years, there were various Japanese restaurants in that spot. Most recently there was the Seventh Avenue Wine Bar. Upstairs is Rancho Alegre, the Mexican restaurant I’ve only been to once many years ago.
Park Slope is becoming something of a frozen yogurt mecca. There’s the very popular Culture: An American Yogurt Company on Fifth Avenue between 3rd and 4th Streets. This company, which originated in Park Slope, makes their yogurt in-house from live probiotic cultures. Toppings like key lime and blackberry pie are pretty wonderful.
There’s also Yogo Monster, now a serve-it-yourself establishment on Seventh Avenue near Union Street with a “salad bar” of fruit, nut and candy toppings. The make-it-yourself aspect is really fun and easy.
So get ready for the frozen yogurt Olympics. Pinkberry, Culture, Yogo Monster. Let’s see who wins our vote.