File under: maybe Yahoo won’t be such a crappy site/email service anymore.
The talk yesterday at a blogger’s event for a certain frozen yogurt shop in Park Slope, in addition to what flavor of yogurt to try, was about Marissa Mayer, the brand new executive of the troubled Yahoo (and my email service).
Many at yesterday’s event for mostly twenty-something Brooklyn social media mavens were enthusiastic about the choice of Mayer, who was a very early employee of Google, is a trained engineer, with a masters degree in computer science from Stanford. She ran Google’s search group, location and local division.
Good cred, I’d say.
The company has not had great luck with leadership recently. A slew of execs have come and gone, including. Terry Semel, Jerry Yang, Carol Bartz, and Scott Thompson.
A young woman who works at Small Girls, the PR firm that is handling said new Park Slope yogurt shop’s PR suggested that Mayer might render Yahoo a cool place to work.
The plain yogurt was my favorite and I’m excited to see if Mayer, who happens to be pregnant, brings something new and exciting to the Yahoo table.
The following is an exchange that went on between me and Team Pinkberry. I noticed that someone from the new Park Slope Pinkberry was reading my blog posts and even chiming in about dates and times for their opening.
It occurred to me that it would be nice for them to advertise on OTBKB. So I sent them a message on Facebook. There is no Facebook page for the local Brooklyn business so I guess it went into some national Pinkberry message space.
Yesterday, I spoke with Ryan, the owner of Park Slope’s Pinkberry. He lives in Long Island and is very excited about opening a business here. I asked him directly if he’d like to advertise on OTBKB and he told me that he’d have to speak with the national office about advertising.
Today, I got this email from the national office. I think it’s a form letter response. I feel a little bit dissed, I have to admit.
Dear Team Pinkberry: Thanks for the comment on my blog and I will let the readers of Only the Blog Knows Brooklyn (a popular Park Slope blog since 2004) know that there will be an opening celebration on July 19th. Yay.
I’d like to offer you an inexpensive banner ad. If you send me a banner jpeg or gif, you can have the top banner spot on my blog.
Let me know if you’re interested and I will quote you a low price for 6 months!!!
People know and trust OTBKB and an ad here will speak volumes about our delight in the addition of Pinkberry to the Seventh Avenue landscape.
about an hour ago
We are pleased to learn of your interest in partnering with the one-of-a-kind brand that is Pinkberry. We will be sure to share your contact information with the marketing team for further review and follow up. Thank you.
a few seconds ago
Thanks. Advertising with a local blog would show a real commitment to the community. And Brooklyn LOVES neighborhood-invested businesses. It must go both ways.
Park Slope’s Barnes & Noble got a lot of flack for not, initially, doing things in conjunction with local schools, etc. They changed their ways big-time and now are, I think, considered a part of the neighborhood when they do the gift wrap fundraisers and poetry readings for local schools. It is especially important for chains and franchises to show their love for where they are.
A representative from Team Pinkberry wrote in to OTBKB to say that there will be FREE frozen yogurt at Pinkberry during the Opening Celebration of the first Brooklyn store which happens to be in Park Slope on Seventh Avenue and Garfield Place. The festivities begin at 6PM on July 19th.
I’m not saying you’re gonna get BIG free sundaes and stuff. It might just be little taster cups. Maybe a rep from Team Pinkberry can chime on in.
But you don’t want to look a gift horse in the mouth.