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July 25th, 2012

A Tea Lounge Franchise in Kuwait CIty

Park Slope Patch has a good story today about a Tea Lounge franchise in Kuwait. Here’s an excerpt:

“…you will be able to sit on a couch and drink any of their six organic-and-fair-trade-certified micro roasted coffees or 65 organic loose teas and it will not look too much different from the Brooklyn version.

“The owner of Tea Lounge, Jonathan Spiel, has put a call out to businesspeople to own their own franchise. However, Spiel’s vision is more of an “unfranchise,” meaning that the franchisee (or better yet, the unfranchisee) has more creative freedom in building their very own Tea Lounge.”

According to Patch, a Tea Lounge franchise deal is $25,000, plus a 5-percent royalty and a 1-percent brand development fee. You need to have a net worth of $400,000 and $100,000 in liquid capital.

The initial investment to open your own Tea Lounge is between $145,750 and $346,250.

It’s interesting to consider what it is that is franchisible about the Tea Lounge besides the name. What is the Tea Lounge brand exactly? What stops someone from creating their own funky cafe with old couches and lattes with heart shapes on top in the Middle East? Very interesting. Indeed. What else could be franchised around here for Kuwait, China…

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